“On This Day, the stage is set and the time is now. There is no more tomorrow — it’s only On This Day.”
The hair is the engine. The mission is the vision.
Behind this storefront is the whole reason it exists: the story of Black Wall Street, the books, real Black history told straight instead of as propaganda, and a place built to reach the people too often left out.
Most hair passes through an importer, a distributor and a retailer before it reaches a shelf, and every hand takes a cut. We went straight to the source — factory to you. That saved margin becomes your discount, so your clients can afford to come back more often and you keep more of every sale. It is also how we chip away at the community’s dependence on outside vendors, and bring that revenue home.
You get something, and you give something back. Money, information, and awareness, under one roof.
— Darrell Bell, Founder